As a part of the 2026 Colorado Startup Week festival, Union Hall is producing and hosting an event that centers the outdoor recreation industry. A panel of Colorado fly fishing business leaders will gather at the gallery for a holistic conversation on the economic and social benefits of the sport.
About the Event
Fly fishing is a powerful driver of Colorado's outdoor economy, environmental stewardship, and entrepreneurial innovation. This session includes industry leaders, conservation experts, and founders for a dynamic panel discussion exploring how fly fishing has become a catalyst for business creation, sustainable resource management, tourism, education, and community building across the state. From launching niche outdoor brands and expanding access for underrepresented anglers to protecting the rivers that support local economies, our panelists will examine how innovation extends far beyond technology.
We'll discuss the evolving landscape of the fly fishing industry, the economic impact of outdoor recreation, emerging opportunities for entrepreneurs, and the partnerships that ensure Colorado's rivers remain healthy for future generations.
Topics for discussion may include:
Protecting the Resource
Building Businesses
Growing Communities
The Future of the Outdoor Economy
Whether you're an outdoor enthusiast, conservation advocate, investor, or simply curious about one of Colorado's most iconic industries, this conversation offers a fresh perspective on entrepreneurship rooted in reciprocity.
Panelists
Lani Kitching // Chair of the Colorado Wildlife Council // West Slope Angler Representative for Colorado Parks and Wildlife // owner of Proudline Guided Flyfishing
Dylan Demery // Owner/Co-Founder of She's Fly
Dr. Andrew Todd // founder and executive director of Running Rivers